Srishtishree
Srishtishree is a first-of-its-kind marketing hub under Anandadhara, which has been developed to showcase and promote the handcrafted products made by members of women SHGs across the state. The market hub was inaugurated by the Hon’ble Chief Minister of West Bengal.
Located in the heart of Kolkata at Dhakuria (adjacent to Dakshinapan shopping complex), Srishtishree is a multi-storied shopping outlet with permanent shops that display the myriad traditional products of each district made by women SHG members. The uniqueness of the marketing hub is that the women belonging to the SHGs who come from the rural and remote areas of the state run the stalls themselves, therefore gaining great exposure to larger markets and professional retail experience. The ultimate objective of this venture is to create a permanent marketing hub for the rural poor to sell their products and receive fair prices for their goods, enabling them to come out of poverty.
The products displayed at the shops provide a glimpse into the diversity of indigenous crafts of each district of West Bengal, and include:
- Birbhum- Kantha stitch products, Tashar sari
- Bankura- Terracotta, Dokra, Wooden crafts, Baluchari sari, Tashar sari
- North 24 Parganas- Embroidered kurtas, jute items
- South 24 Parganas- Natural food products, batik, jewellery
- Cooch Behar- Cane and bamboo products, sitalpati, sholapith
- Nadia- Handloom, brass metal products
- Howrah- Batik, jute products
- Hooghly- Leather bags, handloom saris, embroidery
- Murshidabad- Silk products, kantha stitch, coconut shell items
- Paschim Medinipur- Pattachitra, handmade jewellery
- Purba Burdwan- Kantha stitch apparel, handloom
- Jhargram- Stone artifacts, jute bags, sabai grass products
- Purba Medinipur- Fold mats, brass and bell metal items
- Uttar Dinajpur- Aromatic rice, carpets, bamboo products, jute items
- Dakshin Dinajpur- Embroidery, dolls, wood carving
- Darjeeling GTA- Tea, woollens, jam, hill brooms
- Malda- Mango products, jute items, bamboo items
- Jalpaiguri- Bamboo and cane products, embroidery
- Kalimpong- Woollen products, pickles, tea
- Siliguri- Organic plants, cane products
- Paschim Burdwan- Kantha stitch products, handloom
- Purulia- Masks, lac items, seed pen, ghee, gur
- Alipurduar- Bamboo items, pottery, food products
Training Management
